Media · AI · Storytelling
AI is rewiring the systems underneath media. I write the argument, advise the operators, and build the tools to test it.
I help media companies, studios, broadcasters, and the technology teams that serve them make the calls on media infrastructure, AI production workflows, architecture, and what to build versus buy.
Former Worldwide CTO for Media & Entertainment at Microsoft. Interim CTO at Secret Level. Venture partner at Hallstone Ventures. Author of Engines of Change.
// Ask Engines of Change
Don't take my word for it. Engines of Change is where I publish what I think, so ask it. Media, streaming, video tech, AI, or paste a link to a news story. The answer comes only from positions I've published there, and every claim links to the essay it came from. If I haven't written about it, it says so.
Answers come only from Andy's published Engines of Change essays. They can be wrong; follow the sources.
Subscribe to Engines of Change →// Where I help
Decisions I help media teams make.
Each one has a published argument behind it, so you can read how I think before we talk.
Media infrastructure
Streaming, broadcast modernization, and cloud workflows. The layer I have worked in since early live streaming, and across studios, broadcasters, and streaming platforms at Microsoft.
Background →AI production workflows
Where models belong in a production, where people stay accountable, and what the pipeline has to record so you can trust what comes out of it.
The argument →Architecture
Reading a platform or vendor stack against the six layers of Video as a Data Type, to see where value accumulates and where it churns.
The reference architecture →Build versus buy
Treating the model as a supplier. What you are actually buying, what you get to keep, and the controls that keep a dependency one you manage.
The argument →// Currently
Latest Essay
Nobody There to See the AdsBuilding
A context engine for studio IPFrom the Library
Reference Architecture v6// Current Themes
Media as Infrastructure
Context & Provenance
AI-Native Production
The Human Layer
// About Andy
One practice, three layers.
I write the argument. Engines of Change is a weekly essay on what AI changes underneath media, and Video as a Data Type, a reference architecture for AI-era media, grew out of it. Future Frames, the podcast, is where I check that thinking against the people building the systems.
I advise and operate inside the companies living that change. Alchemy Creations is my advisory and build practice. At Secret Level I'm interim CTO of an AI-native studio. At Hallstone Ventures I'm a venture partner, sourcing and backing media and AI companies.
I build the tools that test it. The Workshop is where the argument meets running systems. Back Brain turns what I've written into positions I'll stand behind, and Sigil tracks every document I share.
Full story →// Speaking & Collaboration
Interested in working together or having me speak?
Keynotes, firesides, and executive briefings, each built from the essays. The argument is already in public, so you can read it before you book it.
Recent
- From Experiment to Everyday Work: How AI Agents Are Changing MediaFireside chat with Globant · IBC 2026, Amsterdam · Sep 2026
- Video as a Data TypeKeynote · Silicon Valley Video Summer Camp · Jul 2026
Three arguments
- The Model Is a SupplierYou would never sign a vendor contract you can’t audit. You just did.
- Video as a Data TypeThe tools are the weather. Don’t build your strategy on the weather.
- Human-Enhanced Is the New AutomationThe question is not whether people stay in the loop. It is which loop.
Format
Keynotes · Panels · Advisory · Workshops