Media · AI · Storytelling
AI is rewiring the systems underneath media. I write the argument, advise the operators, and build the tools to test it.
Former Worldwide CTO for Media & Entertainment at Microsoft. Interim CTO at Secret Level. Venture partner at Hallstone Ventures. Author of Engines of Change.
// Don’t take my word for it
Ask the essays. Media, streaming, video tech, AI, or paste a link to a news story. The answer comes only from positions I've published in Engines of Change, and every claim links to the essay it came from. If I haven't written about it, it says so.
Answers come only from Andy's published Engines of Change essays. They can be wrong; follow the sources.
Subscribe to Engines of Change →// Currently
Latest Essay
Who Can Be WrongedBuilding
A context engine for studio IPFrom the Library
Reference Architecture v6// Current Themes
Media as Infrastructure
Context & Provenance
AI-Native Production
The Human Layer
// About Andy
One practice, three layers.
I write the argument. Engines of Change is a weekly essay on what AI changes underneath media, and Video as a Data Type, a reference architecture for AI-era media, grew out of it.
I advise and operate inside the companies living that change. Alchemy Creations is my advisory and build practice. At Secret Level I'm interim CTO of an AI-native studio. At Hallstone Ventures I'm a venture partner, sourcing and backing media and AI companies.
I build the tools that test it. The Workshop is where the argument meets running systems. Back Brain turns what I've written into positions I'll stand behind, and Sigil tracks every document I share.
Full story →// Speaking & Collaboration
Interested in working together or having me speak?
Keynotes, firesides, and executive briefings, each built from the essays. The argument is already in public, so you can read it before you book it.
Recent
- From Experiment to Everyday Work: How AI Agents Are Changing MediaFireside chat with Globant · IBC 2026, Amsterdam · Sep 2026
- Video as a Data TypeKeynote · Silicon Valley Video Summer Camp · Jul 2026
Three arguments
- The Model Is a SupplierYou would never sign a vendor contract you can’t audit. You just did.
- Video as a Data TypeThe tools are the weather. Don’t build your strategy on the weather.
- Human-Enhanced Is the New AutomationThe question is not whether people stay in the loop. It is which loop.
Format
Keynotes · Panels · Advisory · Workshops