Video as a Data Type: A Reference Architecture for AI-Era Media
The tools are the weather. Don’t build your strategy on the weather.
Video is becoming a data type: something you can address, query, permission, settle, and attribute. This talk walks the reference architecture behind that claim. Media work does three things, makes the thing, moves the thing, and establishes what it means, and the seam between the workflow and the substrate underneath it is where value either churns or accumulates. Six layers carry the durable value: rights and policy, context and asset memory, usage and settlement, routing and distribution, transport, and representation. The talk ends with what to buy, what to build, and what to stop defending.
Read the Reference Architecture →